General Mills | :ratiO

General Mills created a new line of keto-friendly snacks with the packaging prominently showcasing the macros, taking the number crunching out of Keto dieting. Our campaign launched the :ratio brand with the first line of keto-friendly dairy-snacks and crunchy bars. We used visual cues inspired by the ratio theme putting a playful twist on a mathematical, infographic style. We also wanted to emphasize the friendly tone visually, so we used vibrant color and playful animation to create a feeling of optimism and positivity. The colon element from the brand’s name was also used as a consistent thread throughout the work. 

Animation: CoMotion | EP+Co.

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