CALIFIA FARMS | WHat plants can do
In 2017 we created a campaign for Califia Farms, a completely plant-based company, focusing on everything plants can do. In social, we brought this idea to life through a mix of educational ingredient showcase videos, influencer recipes, lifestyle and seasonal posts, and new product taste tests.
Plants Can Do: Flavor
To launch Califia's line of seven new creamer flavors we gave five Californians a taste test to help them discover their favorite.
Plants Can Do: Energy
To promote Califia's Cold Brew, we asked our-tasters to describe how a clean coffee made them feel and to express that feeling in a medium of their choice.
